Loyalty Factor increases corporate profitability by enhancing employee, customer, and brand loyalty at some of the nation’s largest corporations. Since employing Teak Media Communications in the summer of 2001, Loyalty Factor officials have been included in hundreds of articles in local, regional, and national media sources including: The New York Times, The Wall Street Journal, Fortune, The Boston Globe, USA Today, Boston Business Journal, Selling Power, VAR Business and Investor’s Business Daily. The revenue generated by the new clients acquired as a result of the company's media presence is more than three times the sum Loyalty Factor has spent on promotions. In addition, after a feature story was published in The New York Times, Loyalty Factor president Dianne Durkin was invited to author a book about customer and employee loyalty. The Loyalty Advantage was published by AMACOM in April 2005. Teak Media also arranges national speaking engagements for Loyalty Factor. In five years, Loyalty Factor has realized a $450,000 profit above expenditures as a result of working with Teak Media.
Pan-Massachusetts Challenge first employed Teak Media Communications in 2002 to promote its annual bike-a-thon for charity. Since then, Teak Media has generated almost eight-times the number of media impressions, bringing the 2001 total of 28 million to more than 211 million in 2007. Teak Media also built the event’s brand identity as the most successful and efficient athletic fundraising event in the nation and has gained national attention for the PMC, which had previously been considered a regional event. National placements include: Business Week, CNN, The New York Times, The Washington Post, “Today Show,” “Early Show,” The Weather Channel, Parents Magazine, USA Today, The Boston Globe, Men’s Journal, Entrepreneur Magazine, Outside Magazine, Better Homes & Gardens, Sports Illustrated, and the Associated Press. The increased publicity the PMC has received has helped the organization grow by 1,000 cyclists, 500 volunteers, and its annual contribution to the Jimmy Fund has increased from $14 million in 2001 to $33 million in 2007, or an additional $135 million over the six-year period during which Teak Media has represented the organization.
Wellspring House is a small, $2 million nonprofit community organization based in Gloucester, Mass. that has been helping Cape Ann families move out of poverty and achieve more secure and fulfilling lives for 25 years. Wellspring House contracted with Teak Media in January 2006 to provide public relations services for a one-year period in conjunction with its silver anniversary. In that time, Teak Media garnered 85 stories in local, regional, and national print publications, radio and television broadcasts, representing more than 50 million readers, 15 million viewers and 25 million radio listeners. National placements include: People, Yankee, Woman’s World, Affordable Housing Finance, “CBS Evening News with Katie Couric,” Retirement Living TV, and CBS Radio. The year-long campaign included publicizing Wellspring House’s major fundraising gala Under One Roof, which was the organization’s most successful fundraising event to date. In December 2006, following a year of media coverage, Wellspring House realized a 300 percent increase in donations pledged through the organization’s website as compared to December 2005. In addition, Teak Media worked with the Wellspring staff to help them leverage the media attention received in their ongoing submission of grant proposals and community outreach efforts, insuring that the benefits of having received national media attention will continue to increase their credibility throughout the coming year, and even beyond. The campaign received a 2007 Bell Ringer Award from the Publicity Club of New England.
The Teddy Bear Foundation grew from a mother-daughter volunteer effort into a nationally acclaimed nonprofit organization largely due to its association with Teak Media. From attracting Boston-based media to the first teddy bear collection and distribution effort in 1997, to attaining placements in national publications including American Profile, The Boston Globe, USA Today, The Catalogue for Philanthropy, Parents, and People, Teak Media helped the Foundation grow for five consecutive years and was named one of five national finalists in 2002 for PR Week magazine’s prestigious Nonprofit Campaign of the Year award for its pro-bono work.