As we savor the last month of summer, sun, surf and sand are on our minds. They’re also on the mind of marketers. Being inundated with summertime ads can make it overwhelming to determine which brands and products to patronize. Here are some brands that are making the world a better pace, so you can enjoy the summer sustainably:
For everyday – Supergoop!
With a mission to minimize skin cancer without minimizing fun in the sun, skincare company Supergoop! is founded on the idea that wearing SPF should be part of your daily routine. By offering products that protect both you and the environment, they make it easy to sustainably safeguard your skin all summer long. Each product, from moisturizer to eyeshadow, has SPF protection, and is vegan, cruelty-free, and environmentally safe – their “No List” dictates the chemicals sometimes found in sunscreens that you will never find in theirs. Plus, each ounce of sun protection you purchase is matched in a donation to Pre-K and Kindergarten classrooms. So before you get your tan on this summer, slather on some Supergoop! to stay sustainably safe.
For the beach – Nomadix
Made from recycled water bottles, these towels live a second life with you on the sand. They’re big (30” x 72.5”) meaning there is room for you, your book, and your speakers. With the motto “Own less. Do more,” Nomadix aims to create sustainably-source, versatile products that enable their customers to purchase less and enjoy life more. Snag one of these before a multi-purpose beach day or camping trip.
For the potluck – Proud Pour
Bringing wine to a potluck is always a good idea. An even better idea is bringing a Proud Pour wine. Based out of Boston, the philanthropic beverage company produces wines that make the world a better place. Their current selections include a wine whose proceeds go to the Billion Oyster Project to restore ecosystems nationally and a wine which protects endangered bee habitat. So before you snag your go-to hostess gift, think about picking up a bottle that will help keep our planet healthy.
For your runs on the beach – Girlfriend Collective
Intent on tackling the growing problem of plastics in oceans, athletic apparel company Girlfriend Collective takes recycled water bottles and turns them into outfits you can look good and feel good in. They pay careful attention to the supply chain, as well – the factory in Vietnam where the clothes are produced “pays living wages, provides fair working hours and safe conditions, allows unionization, and uses no forced or child labor,” according to their website. With high ethical standards built into every level of management, this stylish and inclusive brand is changing our standards for athletic apparel.
For staying hydrated in the sun – Klean Kanteen
A fellow B Corp like Teak, Klean Kanteen makes water bottles that are durable and reliable, and donate a portion of their proceeds to a number of different organizations that give back. Their partners include groups that focus on reducing plastic pollution, land and water conservation and environmental stewardship, and they only use safe consumer products. Their canteens also ensure that your cold drinks stay cold for up to 100 hours – sure to seal your cool ice away from the summer sun.
