Staying silent about corporate values and sustainability initiatives is no longer an option. When companies decline to make their values known or hesitate to share information about their SDG goals and social impact strategy, they leave themselves vulnerable to competitors, the media, and the public. Communicating corporate values is expected by employees, stakeholders and now, investors.
But, there is confusion and fear around how much to say, when to make statements, and the best way to communicate in order to achieve the desired results. If done correctly – with candor and sincerity – a company’s communication strategy can enhance public perception, build trust, increase customer loyalty, and spur growth.
At Teak, we teach the art of Fearless Communications, which is at once honest, graceful, diplomatic, bottom-line oriented, direct and savvy. Our brand messaging methodology is informed by more than two decades of helping responsible companies and nonprofit organizations increase recognition and revenue.
