Teak Media + Communication’s mission to create news that “makes the world a better place” and fulfill it by only serving nonprofits and responsible businesses pre-dates the rise of the B Corp and Conscious Capitalism movements. Today, Teak is still the only public relations firm in New England to hold a B Corp Certification. Creating good news while earning a profit has been Teak’s vision since the firm was founded in 1997 by former reporter, Jackie Herskovitz Russell.
Jackie shares how being a B Corps at the forefront of using “Business As A Force For Good” has developed the PR firm’s ability to communicate value to the public; expertise that is increasingly relevant as the sustainable business movement grows.
[Read O’Dwyer op-ed here]