While it’s common practice to plan and draft social media content for organizations days or weeks in advance, every so often you may need to produce content in real-time, such…
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Newsletters are on the rise. Traditional news outlets including the New York Times, the Boston Globe and others are utilizing newsletters as a content marketing tool that enables them to…
News-jacking may seem like a strange word, but it’s a strategy that can yield great results for public relations professionals and their clients. What is news-jacking? It’s mining the daily…
How to Leverage Photography in Public Relations They say a picture is worth a thousand words. But today the constant digital overload of content posted in real time with trending…
Although every nonprofit organization and socially responsible company must have the right messaging to describe the work that they do, equal attention must be paid to cultivating the right images…
The Summer Olympics in Tokyo is finally underway, but the performances of the athletes aren’t the only thing that deserves recognition. On top of competing on the biggest stage, several…
After an unusual year that shifted the way we use social media and interact with the news, Muck Rack released its study on the State of PR in 2021. The…
The delayed 2020 Summer Olympic Games are finally happening this month in Tokyo. With less than two weeks until the opening ceremony, media coverage of the event has shifted and…
Although it may not have been successful, the resurgence of the #FreeBritney movement, a campaign launched by fans with a call for the California Courts to end her conservatorship and...
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The Fourth of July holiday is a time for honoring our nation’s foundational principles. One of those is freedom of the press, which is a growing concern in many countries…
