TikTok is an example of the power and popularity of video. An estimated 800 million people actively use TikTok. Since Gen Z is the driving force behind TikTok, the platform…
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Any public relations professional who has ever sat in front of a long pitch list has probably wondered what reporters and editors think when a new pitch arrives in their…
Advice for Being Effective Communicators for Positive Change Hate crimes against Asian Americans have been on the rise during the pandemic. Former President Donald Trump fueled the fire by dubbing…
Communicators’ roles in Earth Day can sometimes get a bad rap – terms like “greenwashing” and “green sheen” come to mind – for creating misleading spin about the critical issue…
Tips for Executing Campaigns and Programs Virtually When the pandemic forced many organizations to transform in-person events and fundraisers into virtual programs, a new generation of Do-It-Yourself (DIY) event participants…
March is Women’s History Month. According to the Pew Research Center, 57 percent of adults say the U.S. hasn’t gone far enough when it comes to giving women equal rights….
Social media platforms are a great opportunity for your nonprofit to reach diverse audiences. The best way to do this is to create multilingual content that helps build a welcoming…
Consumers want for-profit businesses to be value-driven and take an ethical stand on important societal and environmental issues. This Barron’s article found nearly 60% of Americans want the companies they…
Long after the flowers and cards have been delivered, Valentine’s day remains a good reminder for nonprofit organizations about the importance of building relationships, showing love to target audiences, and…
Questions to Help PR Pros Center Clarity and Care in Language Words are powerful. They are the tools we use to tell stories, to stir emotions, and to change hearts…
