World Ocean Day is June 8. Why should we care about the Ocean? Without this giant body of water, we wouldn’t have over half of the world’s oxygen that we…
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Influencers can help you reach new audiences by tapping into their established group of followers. In fact, 49% of consumers rely on influencer recommendations before making a purchase. Here’s a…
May is Mental Health Awareness Month. The White House has called mental health conditions a national health crisis, citing CDC statistics from February 2021 that one in four adults reported…
How frequently should you post? Often, experts say. HubSpot analyzed more than 10,000 social accounts and recommended that organizations post at least once a day on chronological-based platforms like Twitter….
Spring has sprung! We can now explore more of our neighborhoods safely outside. If you are looking for things to do in and around Boston while supporting a great cause,…
Dozens of companies and countless nonprofit organizations shared public statements after the verdict in the Derek Chauvin trial last week, in which a jury found the former police officer guilty…
Even though there has been a decline in the number of newspapers, and newsroom employees in the U.S. have been cut in half since 2008, a promising new development is…
TikTok is an example of the power and popularity of video. An estimated 800 million people actively use TikTok. Since Gen Z is the driving force behind TikTok, the platform…
Any public relations professional who has ever sat in front of a long pitch list has probably wondered what reporters and editors think when a new pitch arrives in their…
Advice for Being Effective Communicators for Positive Change Hate crimes against Asian Americans have been on the rise during the pandemic. Former President Donald Trump fueled the fire by dubbing…
