How frequently should you post? Often, experts say. HubSpot analyzed more than 10,000 social accounts and recommended that organizations post at least once a day on chronological-based platforms like Twitter….
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Spring has sprung! We can now explore more of our neighborhoods safely outside. If you are looking for things to do in and around Boston while supporting a great cause,…
Dozens of companies and countless nonprofit organizations shared public statements after the verdict in the Derek Chauvin trial last week, in which a jury found the former police officer guilty…
Even though there has been a decline in the number of newspapers, and newsroom employees in the U.S. have been cut in half since 2008, a promising new development is…
TikTok is an example of the power and popularity of video. An estimated 800 million people actively use TikTok. Since Gen Z is the driving force behind TikTok, the platform…
Any public relations professional who has ever sat in front of a long pitch list has probably wondered what reporters and editors think when a new pitch arrives in their…
Advice for Being Effective Communicators for Positive Change Hate crimes against Asian Americans have been on the rise during the pandemic. Former President Donald Trump fueled the fire by dubbing…
Communicators’ roles in Earth Day can sometimes get a bad rap – terms like “greenwashing” and “green sheen” come to mind – for creating misleading spin about the critical issue…
Tips for Executing Campaigns and Programs Virtually When the pandemic forced many organizations to transform in-person events and fundraisers into virtual programs, a new generation of Do-It-Yourself (DIY) event participants…
March is Women’s History Month. According to the Pew Research Center, 57 percent of adults say the U.S. hasn’t gone far enough when it comes to giving women equal rights….
