These days it’s not enough to plan a gathering and post it to your organization’s website. People are moving too fast to seek you out. To get their attention, you have to meet them where they already live, work and play.
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Policy makers, advocates, and media are in Glasgow for COP26 – the 26th “Conference of the Parties,” a gathering of all the countries signed on to the U.N. Framework Convention…
In one week, Boston voters will pick their next mayor. The latest polling says Michelle Wu holds a commanding 32% advantage over her rival, Annissa Essaibi George. This year’s race…
The popularity of The Squid Game is not the only example of how the U.S. is clearly riding the Korean wave (a term which, by the way, was officially recognized…
October is Breast Cancer Awareness Month, and the pink is out in full force. The annual month long campaign devoted to showing support for the cause, and the one in…
Social media: love it or hate it, it’s a part of our daily lives today. In fact, during the height of the pandemic, it was a lifeline for many. According…
While it’s common practice to plan and draft social media content for organizations days or weeks in advance, every so often you may need to produce content in real-time, such…
Newsletters are on the rise. Traditional news outlets including the New York Times, the Boston Globe and others are utilizing newsletters as a content marketing tool that enables them to…
News-jacking may seem like a strange word, but it’s a strategy that can yield great results for public relations professionals and their clients. What is news-jacking? It’s mining the daily…
How to Leverage Photography in Public Relations They say a picture is worth a thousand words. But today the constant digital overload of content posted in real time with trending…
