For the past two weeks on Boston Common, a vibrant, dramatic example of corporate social responsibility has been attracting a lot of traditional and social media attention, while changing people’s...
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The lungs of the earth are suffocating. Nearly 73,000 acres of the Amazon rainforest, which provides 20 percent of the earth’s oxygen and is home to 1 million indigenous people…
If you’ve ever worked in nonprofit fundraising, you know that significant gifts rarely come without strings attached. Quarterly reports outlining how the money was spent and the direct impact it…
As we savor the last month of summer, sun, surf and sand are on our minds. They’re also on the mind of marketers. Being inundated with summertime ads can make...
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Another mega deal is sending shockwaves through the media landscape. There are reports that GateHouse Media is buying Gannett Co. in a deal reportedly worth $1.4 billion. If approved, the…
Admit to being a work in progress and be honest. Business is a big ship. It doesn’t turn on a dime. Corporate communicators need to educate the public about what...
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Shark Week, television’s longest-running summer event, is in full force. Through Sunday, Aug. 4, The Discovery Channel will air 20 hours of programming to include groundbreaking research, stories and sightings…
For years, advertisers and marketers have used experiential marketing – or marketing a product through customer experiences - to deepen customer engagement. More recently, savvy marketing departments like the ones...
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Social media is an effective tool for achieving many of today’s marketing objectives. From brand awareness and engagement, to driving sales and leads, social media has proven itself to be...
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Choosing the name of your nonprofit organization or socially responsible company is critical to your success. Your name needs to convey in just a few short words who you are,...
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