Admit to being a work in progress and be honest. Business is a big ship. It doesn’t turn on a dime. Corporate communicators need to educate the public about what...
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Shark Week, television’s longest-running summer event, is in full force. Through Sunday, Aug. 4, The Discovery Channel will air 20 hours of programming to include groundbreaking research, stories and sightings…
For years, advertisers and marketers have used experiential marketing – or marketing a product through customer experiences - to deepen customer engagement. More recently, savvy marketing departments like the ones...
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Social media is an effective tool for achieving many of today’s marketing objectives. From brand awareness and engagement, to driving sales and leads, social media has proven itself to be...
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Choosing the name of your nonprofit organization or socially responsible company is critical to your success. Your name needs to convey in just a few short words who you are,...
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When American entertainer Miley Cyrus twerked on fellow artist Robin Thicke at the 2013 MTV Music Video Awards, millions of people worldwide had something to say about the performance across...
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In a time when companies are being more vocal about their values—an encouraging and positive development—the data is not so positive for brands. According to Edelman’s 2019 Trust Barometer Special...
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The world of corporate social responsibility (CSR) is changing. Brands are involving themselves in advocacy work like never before, being more vocal about their values (remember Nike’s ad with Colin…
Today marks the last day of Pride Week here in Boston. This season’s theme, “Looking Back, Loving Forward,” recognized the 50th anniversary of the Stonewall Riots, during which patrons at…
Now a 15-year-long story, news of the newspaper industry in decline continues to hit home here in Massachusetts. GateHouse Media is consolidating 50 Massachusetts newspapers into 18, according to a...
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