Although every nonprofit organization and socially responsible company must have the right messaging to describe the work that they do, equal attention must be paid to cultivating the right images...
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Yesterday, the 16-year-old Swedish activist Greta Thunberg made a passionate and emotional address at the United Nations Climate Change Summit, demanding immediate action to combat climate change. Her speech was the...
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Leaders of nonprofits and socially responsible companies know all about pressure. They need to raise the political, financial and social support that makes their important work possible. Television interviews can...
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As a leader of a nonprofit, you are surrounded by examples of the importance and impact of your mission every day. The longer you are entrenched in an organization, the...
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For the past two weeks on Boston Common, a vibrant, dramatic example of corporate social responsibility has been attracting a lot of traditional and social media attention, while changing people’s...
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The lungs of the earth are suffocating. Nearly 73,000 acres of the Amazon rainforest, which provides 20 percent of the earth’s oxygen and is home to 1 million indigenous people…
If you’ve ever worked in nonprofit fundraising, you know that significant gifts rarely come without strings attached. Quarterly reports outlining how the money was spent and the direct impact it…
As we savor the last month of summer, sun, surf and sand are on our minds. They’re also on the mind of marketers. Being inundated with summertime ads can make...
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Another mega deal is sending shockwaves through the media landscape. There are reports that GateHouse Media is buying Gannett Co. in a deal reportedly worth $1.4 billion. If approved, the…
Admit to being a work in progress and be honest. Business is a big ship. It doesn’t turn on a dime. Corporate communicators need to educate the public about what...
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