The government shutdown—now the longest in history—is causing a ripple of problems across all sectors. Affected government employees aren’t receiving paychecks and are turning to nonprofits for additional support. Nonprofits,...
Last year brought us a long way toward understanding that business has an obligation to the public. The encouragement we all felt as we watched companies address issues and change...
There’s a reason people love the Red Sox so much. Sure, they’re a world-series winning team that plays in one of the oldest, most beloved ballparks in the country. But...
More often than not, I hear how public relations is undervalued. PR is dying with traditional media. PR is no different from marketing and advertising. PR does not provide a...
According to Giving USA’s annual report, Americans gave an estimated $410 billion to nonprofits in 2017, a figure that was up 5.2 percent from 2016. Nonprofits involving education, health, arts,...
Memorable marketing, as defined by members of the Forbes Communications Council, is doing something different from the competition that is unique and engages new and existing customers in clever ways....
In a year during which we’ve experienced so much strife, natural disaster, and gun violence, Thanksgiving is a good time to reflect on what has gone right in 2018, the...
Social media has grown into a powerful—if not necessary—public relations and marketing tool for socially responsible companies and nonprofits. In June 2018, Instagram announced it had reached 1 billion average...
Low voter turnout in American elections is a chronic issue that has filled the pages of many political science textbooks and editorial pages for several decades. This is especially true...
Advertising by selling a lifestyle is nothing new, but rarely does a company market to its consumers by depicting the lifestyle they already have. Advertisement of women’s products in particular...