Now a 15-year-long story, news of the newspaper industry in decline continues to hit home here in Massachusetts. GateHouse Media is consolidating 50 Massachusetts newspapers into 18, according to a...
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As Public Relations professionals, we know that words have a lot of power. Which words you use, and the order in which you use them, can be enormously influential. Changing…
Despite shortened attention spans and major cuts to newsroom budgets, there is one type of media that has grown rapidly in the past year: podcasts. As of April 2019, there...
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Young professionals – Who are they? How do we reach them? How do we keep them engaged? This group of hardworking philanthropic 20 and 30 somethings continues to perplex nonprofit...
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As Social Media Manager here at Teak, the hardest part of my job is not creating great content, but creating content that will be seen. Because social media is always...
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Consider this: According to Sprout Social, the average user spends approximately 35 minutes a day on Facebook, checking in about eight times a day. That means that users are (roughly)...
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On April 8, Lush UK announced that they were disabling their social media platforms, including Facebook, Instagram, and Twitter, in an effort to foster more authentic relationships with their customers....
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Nothing signals the start of spring in Boston better than the Boston Marathon. For Bostonians, it is an event held near and dear to our hearts, made even more so...
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Let’s face it – today’s digital world complicates crises situations for organizations big and small. Breaking news reported every 15 minutes makes it hard to determine what constitutes a crisis....
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The public appetite for apologies may be at an all-time high. There are calls for public figures to apologize for everything from Rep. Ilhan Omar using anti-Semitic tropes, to presidential...
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