One of the most positive byproducts of the past year’s political turmoil has been the overwhelming wave of attention regarding those who cannot advocate for themselves. This reinvigorated sense of...
With the White House daily briefing on the endangered list and new concerns about what is and is not “fake news,” it’s easy to be pessimistic about the future of...
Purpose is defined as the intention behind a feeling or action. Individuals often shape their purpose around personal beliefs, life goals and those pesky to do lists. Nonprofits define their...
Years ago, a man I was dating told me he didn’t trust companies that give money to charity. It was at the beginning of the Corporate Social Responsibility (CSR) movement,...
As a publicist, it is my job to insert my clients into timely and trending topics of conversation. National holidays, such as the Fourth of July and Christmas, are an...
Social marketing, often confused with social media marketing, is a marketing discipline that uses communications theories, behavioral economics, psychology, and neuroscience to develop programs, strategies, and campaigns that raise public...
Facebook is a social media platform too big to ignore. In March, Facebook reported that there are over 1.94 billion monthly active Facebook users worldwide. Despite those numbers, it may...
There was a buzz in the room at the Boston Foundation’s Sixth Annual Boston EdTalks when Sydney Chaffee took the microphone. The teacher from the Codman Academy Charter Public School...
In today’s digital age, when most of us walk around with multiple screens in our bags or pockets, it’s easy to forget about the screen that started it all –...
The Conscience Capitalism conference, which I attended last week in Philadelphia, was a gift to the mind and soul. Together with more than 400 likeminded business leaders, I was immersed...