As a publicist, it is my job to insert my clients into timely and trending topics of conversation. National holidays, such as the Fourth of July and Christmas, are an...
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Social marketing, often confused with social media marketing, is a marketing discipline that uses communications theories, behavioral economics, psychology, and neuroscience to develop programs, strategies, and campaigns that raise public...
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Facebook is a social media platform too big to ignore. In March, Facebook reported that there are over 1.94 billion monthly active Facebook users worldwide. Despite those numbers, it may...
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There was a buzz in the room at the Boston Foundation’s Sixth Annual Boston EdTalks when Sydney Chaffee took the microphone. The teacher from the Codman Academy Charter Public School...
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In today’s digital age, when most of us walk around with multiple screens in our bags or pockets, it’s easy to forget about the screen that started it all –...
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The Conscience Capitalism conference, which I attended last week in Philadelphia, was a gift to the mind and soul. Together with more than 400 likeminded business leaders, I was immersed...
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Each year on April 22, communities around the world celebrate Earth Day by cleaning up beaches, planting trees, and raising awareness to environmental issues threatening our planet. With their influence...
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Last week, Pepsi found itself at the center of a controversy after releasing a commercial that went viral, which featured Kendall Jenner attempting to calm a protest by offering a...
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To celebrate the 20th anniversary of Teak Media + Communication, the whole team took a trip to Washington, D.C. to visit the Newseum. The institution was opened in 2008 to…
I’m a firm believer that everything happens exactly as it is supposed to. To me, this means that as long as you learn and grow from every experience, challenges are…
