You received an email from a reporter saying that they would like an interview to feature you or a member of your team in a column… Is this a legit…
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As the Kansas City Chiefs and San Francisco 49ers battled it out to the very last second in Super Bowl LVIII, brands were competing to be the creators of the…
It’s that time of year again! It’s the dead of New England winter and children and teens are about to be on February school vacation. For parents itching to get…
Two days before the New Hampshire primary, several New Hampshire voters got a robocall from a voice that sounded like President Joe Biden urging them to stay home on election…
The Stanley cup craze is real. The company has increased its revenue by over 970% in four years. The TikTok hashtag #stanleycup has 7.2 billion views. The Stanley 1913 brand…
Gear up for another social media year full of new and upcoming platforms, frequent algorithm changes, nonstop trends, pop-culture moments, and industry updates. Social media can be hard to keep…
As we step into a new year, it’s the perfect time to reflect on achievements and set ambitious goals for the future. For public relations professionals, this is an opportune…
We live in a VUCA (volatile, uncertain, complex, ambiguous) world. Never in history have we experienced so many crises at once – from wars to rising sea levels and forest…
Earlier this month, I attended PRSA Boston’s annual meeting, which featured an insightful conversation with Shirley Leung, Boston Globe’s business columnist and host of the podcast Say More. As we…
During the holiday season people receive countless requests to donate money to support worthy causes. NP Source reports 30% of all annual giving happens in December with 10% happening in…
