The mission of your nonprofit is likely closely connected to your personal values, making nonprofit employees some of the most passionate advocates. While your internal team likely knows how dedicated and knowledgeable you are, there is a substantial opportunity to become a nonprofit thought leader in your industry. Executives who establish themselves as strong nonprofit thought leaders have the power to become a valuable source for media on key issues, amplify the team’s work in the community and drive growth throughout the organization.
While it may seem intimidating and difficult to put yourself in the spotlight, it is likely you are already sharing useful and thought-provoking ideas within your nonprofit that would also be interesting to a larger audience. When looking to become a nonprofit thought leader, remember to:
Be an Expert Source
The first step in becoming a thought leader is finding the areas that are ripe for commentary. Outside of your organization, there are many issues and breaking news developments that impact your nonprofit and your mission. Identify these opportunities to add your perspective. Instances of breaking news or emerging trends in your industry are a chance for you to lend your expertise. For example, a recent piece of legislation may threaten the interests of the communities you serve. News outlets are often eager to find people who can speak to the implications of new laws. In this case, you can become a valuable source of information by providing a comment, offering yourself up for interviews, submitting an op-ed about how this change will affect citizens or posting about it on your nonprofit’s blog. By inserting yourself into the conversations that are driving your industry, you establish your organization as an authority on critical issues and build crucial awareness for your work.
Get Involved at Events
Conference and events are notable vehicles for cultivating thought leadership. Identify opportunities to be a speaker at local or national events to place your nonprofit in the spotlight. By leading discussions at events, you can reach like-minded people who have the potential to benefit your organization. Creating a resume of speaking engagements also bolsters your credibility with members of the media and the public. While you likely will not be the keynote at a major conference out the gate, even just attending key events is a chance for you to make connections and reach out to relevant reporters that will also make the trip.
Share Your Success
Often people forget to promote their own wins. Sharing the fruits of your efforts is integral to your future success. Whether it is a speaking engagement, your op-ed that has published or a news story about a program your nonprofit offers, share these achievements with your team, your partners and your social network. Use your organization’s social channels, your personal social media, newsletters and email campaigns to extend the value of your thought leadership and show current and potential donors that your organization is influential.
When evaluating the strengths of your nonprofit, remember that your personal brand can make a huge difference! Your deep understanding of the organization and the forces that shape your industry is an asset that can generate much needed awareness. By keeping a pulse on the topics that are top of mind in your space and responding, participating in conferences and sharing your accomplishments, you can successfully become a nonprofit thought leader.
