News is instantly consumed across digital media platforms and shared. Social media networks have become massive hubs for conversation and information.
Global connectedness has helped society respond and prepare quickly, but it has also created fear, confusion, and unncertainty amongst communications teams about what information to share with whom, how to message it, and when and where to respond. Most businesses’ and organizations’crisis management plans are not prepared for communicating in this rapidly-changing situation across our complex digital terrain.
Teak Media + Communication has more than two decades of public relations experience exlusively within the socially responsible business and not-for-profit industry sectors.
Our crisis communications team works to resolve crises that arise within organizations – and from external sources, like the coronavirus – quickly and professionally.
In these wildly uncertain times, crisis communications has come to the forefront of Teak’s public relations work. Many of our nonprofit and socially responsible corporate clients are working to anchor their organizations against unrelenting tides of change affecting their operations, employees, and income. From museums that were used to welcoming thousands of people a day needing to quickly close their doors, to an organization whose mission it is to improve the systems that get food to families in need, Teak is helping clients shore up their internal and external communication strategies to deal with this unprecendeted crisis.
We create messaging within the context and deeper understanding about the issues that are specific within the nonprofit, responsible and sustainable business industries. Then we communicate messaging to constituents – donors, customers, partners, stakeholders, board members, volunteers, the public and the media.
Our Fearless Communications messaging framework uses the principles of candor and intention with a formula that brings the problem full-circle. Our Top Ten Tips for Crisis Communications can help you improve your public relations with effective and authentic messaging.
Crisis management public relations experts at Teak Media + Communication will help you:
- Create and counsel your crisis communications team
- Approach the public with clear and honest messaging that builds trust and reinforces your brand values
- Coach leaders to be key spokespersons for the media, investors, and all constituents
- Leverage a challenging situation to increase and develop positive brand awareness and brand reputation
- Be prepared to respond to an incident within your organization or correct misinformation
- Use positive public relations to counterbalance the issue
- Create a crisis communications plan and help you create best practices from real crisis communications examples
A crisis is also an opportunity. Your customers, employees, partners, donors, shareholders, and the public-at-large want to hear from you. It’s an opportunity to build trust, support, and loyalty.
For more information about how public relations can protect your company, organization, and all stakeholders with a comprehensive crisis communications strategy, call 617-269-7171 or email us.
