Teak Talk is Our Company Blog Written by Members of the Team
We created this blog in an effort to share a personal, inside look at what it means to work closely with organizations that serve the otherwise underserved, improve our environment, give voice to children, heal the sick, and inspire humanity to be bigger, brighter and bolder. Our work doesn’t leave us when we shut down our computers for the night. The lessons we learn, the stories we discover, and the people we meet stay with us for a lifetime. Our clients have changed us for the better, and for that, we are forever grateful.
More than Glitz & Glamour: Leveraging nonprofit events to generate a return
Nonprofit fundraising events, known for both rubber chicken dinners and an opportunity to bring out the tux, are changing in our post-pandemic world. Local nonprofit ... Read More
Write What Your Readers Understand
Effective writing isn’t just about what you say, it’s about how easily audiences can comprehend it. To connect with the intended audience, the message should ... Read More
Finding Post-Election Peace in Purpose
As my Teak Media colleagues and I came to grips with this week’s election results, our attention focused on what the incoming administration might mean ... Read More
The Business Impact of PR
One of the most common questions that we get as PR practitioners is, “How can we show the impact that PR has had on our ... Read More
How McDonald’s handled an unexpected side order of attention
Corporations often stay out of politics out of fear of alienating part of their audience. But sometimes they don’t have a choice. McDonald’s, one of ... Read More
AI Solutions in PR: Embracing Change & Enhancing Human Talent
Last week our Teak Media team participated in an AI workshop hosted by The Kendall Project in the Cambridge Innovation Center. Right in the center ... Read More
Good Communicators Keep Up with the Lingo
“Sigma,” “ate,” “rizz,” and “skibidi” are a few of the words– or new Gen Alpha lingo – I heard as I greeted the girls on ... Read More
A recipe for a healthy news diet
Being informed is important, but with so much news out there, and so much of it negative, it is hard to find the time and ... Read More
Traditional media still has power – just ask Nike’s former CEO
The rising influence of social media, digital advertising, and influencer marketing make it easy to question the relevance of traditional media. However, Bloomberg’s recent article, ... Read More
