Communicating during a crisis is tricky and it’s important to get it right
When organizations face operational challenges, it’s difficult and yet critical to communicate with stakeholders in a timely way and with the right tone. The heat of crisis is not the time to start creating a communications plan. In order to be prepared for darker days, it’s best to have a crisis communication structure in place in advance, which includes having a hierarchy, assigning tasks in advance and having examples of pre-written statements.
Teak works with clients to help them imagine the worst situations in which they might find themselves and then use communications as a way to inform and create trust among different constituents.
Teak’s Top Ten Tips for Crisis Communications is a place to start. Use these tips to get you thinking ahead and call on us to help you develop a solid crisis communications plan before you need it.
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About the Author
Jackie Herskovitz Russell is the founder and president of Teak Media + Communication, New England’s sole Certified B Corp public relations firm. Founded in 1997, Teak empowers responsible companies and nonprofit organizations to achieve widespread recognition and increase their revenue.
As a former reporter for daily newspapers, Jackie understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow and continue their good work. Teak believes in the power of business as a force for good and Jackie is convinced that businesses have both the power, and an obligation, to change the world for the better. By providing communication services that are based in the disciplines of traditional journalism and digital media, Teak helps important businesses grow. The company accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission.
Along with its B Corp affiliation, Teak Media is a member of the Sustainable Business Network of Massachusetts, Social Venture Network, Climate Action Business Association, and is a founding member of the Boston Chapter of Conscious Capitalism.
To engage Jackie Herskovitz Russell as a speaker or to inquire about Teak’s tailored, nonprofit messaging workshops and media training for NPO leaders, please email or call 617-269-7171.
