One of the biggest lessons I learned early on in my career came from the late great Tom Ellis, who we sadly lost this year. After every newscast, he would...
Read More
Words are the most powerful tools public relations professionals have. The right words inspire action and build support. The wrong words can offend, alienate, or fail to make an impact...
Read More
Let’s face it – today’s digital world complicates crises situations for organizations big and small. Breaking news reported every 15 minutes makes it hard to determine what constitutes a crisis....
Read More
The public appetite for apologies may be at an all-time high. There are calls for public figures to apologize for everything from Rep. Ilhan Omar using anti-Semitic tropes, to presidential...
Read More
You have probably heard the words “we need more content” more than a few times from your nonprofit’s social media team. With the quick pace of today’s digital world, your...
Read More
It was hard to miss the stories about the Fyre Festival. Thousands of people were stranded on an island in the Bahamas, just hours after they arrived expecting a blow-out beach-side...
Read More
Valentine’s Day is here once again. Although many people have a love/hate relationship with this holiday, it is a great reminder for nonprofits to strengthen their relationships with their target...
Read More
This year’s Super Bowl was filled with many upsets. On field, both teams struggled for points until the Pats scored the only touchdown of the game with seven minutes left...
Read More
More often than not, I hear how public relations is undervalued. PR is dying with traditional media. PR is no different from marketing and advertising. PR does not provide a...
Read More
Now is the time to build your social media savvy, especially when it comes to news. The New York Times report that Russian agents aimed at dividing the American electorate…
