Building trust with followers and fans may seem self-explanatory, but supporters and donors alike want to witness and be a part of the nonprofit’s mission. Now more than ever, followers...
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Valentine’s Day is just around the corner. Two years ago, I wrote about ways to love your local charity. This year, I’m switching gears to focus on us. Below are...
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With an average audience of over 100 million people and a cost of $5.6 million per 30 seconds, Super Bowl advertisements are often a very expensive, high profile annual snapshot...
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The mission of your nonprofit is likely closely connected to your personal values, making nonprofit employees some of the most passionate advocates. While your internal team likely knows how dedicated...
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From our days of academic writing in school to writing and reporting in the public relations and news world, one rule has remained constant: the need to write and report...
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Social media is a parade of never-ending fads that are constantly changing. According to Medium in 2019, “45 percent of the world’s population use social media, with an average of...
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January is National Mentoring Month, which has me thinking who my mentors are both personally and professionally. Growing up, it was pretty clear who the most influential people were in...
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Today is a difficult day for fans of free speech and the First Amendment. After 11 years, on December 31, the Newseum in Washington D.C. is closing its doors. Although...
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One of the biggest lessons I learned early on in my career came from the late great Tom Ellis, who we sadly lost this year. After every newscast, he would...
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With the giving season in full swing, nonprofits are looking to attract potential donors. To inspire consumers to give to your organization, you need to build awareness for your mission...
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