Now that the dust has settled from one of the most impactful and tumultuous Super Tuesday weeks in U.S. political history, it’s a good time to take a step back...
According to the latest data, 53 percent of consumers believe that that every brand has a responsibility to get involved in at least one social issue that does not directly...
When you think of nonprofit brand messaging, art probably isn’t at the front of your mind. However, visual representations of your message such as paintings, performances, and sculptures can serve...
Building trust with followers and fans may seem self-explanatory, but supporters and donors alike want to witness and be a part of the nonprofit’s mission. Now more than ever, followers...
Valentine’s Day is just around the corner. Two years ago, I wrote about ways to love your local charity. This year, I’m switching gears to focus on us. Below are...
With an average audience of over 100 million people and a cost of $5.6 million per 30 seconds, Super Bowl advertisements are often a very expensive, high profile annual snapshot...
The mission of your nonprofit is likely closely connected to your personal values, making nonprofit employees some of the most passionate advocates. While your internal team likely knows how dedicated...
From our days of academic writing in school to writing and reporting in the public relations and news world, one rule has remained constant: the need to write and report...
Social media is a parade of never-ending fads that are constantly changing. According to Medium in 2019, “45 percent of the world’s population use social media, with an average of...
January is National Mentoring Month, which has me thinking who my mentors are both personally and professionally. Growing up, it was pretty clear who the most influential people were in...