This year’s Super Bowl was filled with many upsets. On field, both teams struggled for points until the Pats scored the only touchdown of the game with seven minutes left...
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When most people think about the Super Bowl, they think of football first, with commercials a close second. But the big event is also an opportunity to create winners who...
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When PR and marketing professionals represent a product, giving the public or journalists something to hold in their hands is easy. You give them the product. When you work with...
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The government shutdown—now the longest in history—is causing a ripple of problems across all sectors. Affected government employees aren’t receiving paychecks and are turning to nonprofits for additional support. Nonprofits,...
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Last year brought us a long way toward understanding that business has an obligation to the public. The encouragement we all felt as we watched companies address issues and change...
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There’s a reason people love the Red Sox so much. Sure, they’re a world-series winning team that plays in one of the oldest, most beloved ballparks in the country. But...
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More often than not, I hear how public relations is undervalued. PR is dying with traditional media. PR is no different from marketing and advertising. PR does not provide a...
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According to Giving USA’s annual report, Americans gave an estimated $410 billion to nonprofits in 2017, a figure that was up 5.2 percent from 2016. Nonprofits involving education, health, arts,...
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Memorable marketing, as defined by members of the Forbes Communications Council, is doing something different from the competition that is unique and engages new and existing customers in clever ways....
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In a year during which we’ve experienced so much strife, natural disaster, and gun violence, Thanksgiving is a good time to reflect on what has gone right in 2018, the...
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