There’s a reason people love the Red Sox so much. Sure, they’re a world-series winning team that plays in one of the oldest, most beloved ballparks in the country. But...
Read More
More often than not, I hear how public relations is undervalued. PR is dying with traditional media. PR is no different from marketing and advertising. PR does not provide a...
Read More
According to Giving USA’s annual report, Americans gave an estimated $410 billion to nonprofits in 2017, a figure that was up 5.2 percent from 2016. Nonprofits involving education, health, arts,...
Read More
Memorable marketing, as defined by members of the Forbes Communications Council, is doing something different from the competition that is unique and engages new and existing customers in clever ways....
Read More
In a year during which we’ve experienced so much strife, natural disaster, and gun violence, Thanksgiving is a good time to reflect on what has gone right in 2018, the...
Read More
Social media has grown into a powerful—if not necessary—public relations and marketing tool for socially responsible companies and nonprofits. In June 2018, Instagram announced it had reached 1 billion average...
Read More
Low voter turnout in American elections is a chronic issue that has filled the pages of many political science textbooks and editorial pages for several decades. This is especially true...
Read More
Advertising by selling a lifestyle is nothing new, but rarely does a company market to its consumers by depicting the lifestyle they already have. Advertisement of women’s products in particular...
Read More
Bullying in all forms – verbal, physical, social and cyber – is bad. We are taught this lesson at an early age. And yet, more than 3.2 million students report...
Read More
In today’s society there is a national day for everything – pizza, life insurance, make men cook- however it is really important to recognize the days that can truly make...
Read More
