Purpose is defined as the intention behind a feeling or action. Individuals often shape their purpose around personal beliefs, life goals and those pesky to do lists. Nonprofits define their...
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Years ago, a man I was dating told me he didn’t trust companies that give money to charity. It was at the beginning of the Corporate Social Responsibility (CSR) movement,...
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As a publicist, it is my job to insert my clients into timely and trending topics of conversation. National holidays, such as the Fourth of July and Christmas, are an...
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Social marketing, often confused with social media marketing, is a marketing discipline that uses communications theories, behavioral economics, psychology, and neuroscience to develop programs, strategies, and campaigns that raise public...
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Facebook is a social media platform too big to ignore. In March, Facebook reported that there are over 1.94 billion monthly active Facebook users worldwide. Despite those numbers, it may...
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There was a buzz in the room at the Boston Foundation’s Sixth Annual Boston EdTalks when Sydney Chaffee took the microphone. The teacher from the Codman Academy Charter Public School...
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In today’s digital age, when most of us walk around with multiple screens in our bags or pockets, it’s easy to forget about the screen that started it all –...
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The Conscience Capitalism conference, which I attended last week in Philadelphia, was a gift to the mind and soul. Together with more than 400 likeminded business leaders, I was immersed...
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Each year on April 22, communities around the world celebrate Earth Day by cleaning up beaches, planting trees, and raising awareness to environmental issues threatening our planet. With their influence...
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Last week, Pepsi found itself at the center of a controversy after releasing a commercial that went viral, which featured Kendall Jenner attempting to calm a protest by offering a...
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