If you’re like our smart and savvy clients, then your brand is a well-oiled machine. Everything from your web colors to your website messaging has been researched, market-tested and carefully…
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In a world where every industry has a multitude of influencers, how are we to know what is, or isn’t, worth the price or the hype? Enter: “deinfluencing,” or the…
Beyond sending out press releases and pitching events, often public relations professionals find themselves on site, supporting clients by sharing their stories, providing facts and other assets to reporters, and…
Investing in public relations can be a particularly hard sell to stakeholders who aren’t sure what to expect in terms of return on investment or aren’t aware of the difference…
Every word we use in our work as public relations professionals provides layers of understanding to the messages we communicate on behalf of our clients. Here are three communication lessons…
If you are looking for something to do with your family during the upcoming February vacation, check out Teak’s clients, many of which are hosting special events and programing, as…
With Valentine’s Day right around the corner, love is in the air. Love comes in all forms; people can love their partners, friends, family and jobs. In the field of…
As a big believer in the power of books, I was sickened by the sight of shelves in a Manatee County Florida classroom covered with paper. A school board edict…
ChatGPT has people talking. Short for “chat generative pre-trained transformer,” ChatGPT is a chatbot that uses AI technology and natural language processing to create human-like copy and answer questions and…
Social media is an essential tool for every industry now, but especially for nonprofits and socially responsible companies, which use them to directly connect with their audiences and promote their…
