This past Sunday, more than 16 million people in the U.S. tuned in to watch the Season 7 premiere of HBO’s stellar hit Game of Thrones. How did the television...
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Last month, I found myself stuck in an airport three out of four weekends. Most if not all of my flights were delayed for one reason or another - runway...
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Melted popsicles, road trips with the windows down and long days spent lounging at the beach in the sunshine. In a nutshell, that is summer. In high school, my friends...
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One of the most positive byproducts of the past year’s political turmoil has been the overwhelming wave of attention regarding those who cannot advocate for themselves. This reinvigorated sense of...
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With the White House daily briefing on the endangered list and new concerns about what is and is not “fake news,” it’s easy to be pessimistic about the future of...
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Purpose is defined as the intention behind a feeling or action. Individuals often shape their purpose around personal beliefs, life goals and those pesky to do lists. Nonprofits define their...
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Years ago, a man I was dating told me he didn’t trust companies that give money to charity. It was at the beginning of the Corporate Social Responsibility (CSR) movement,...
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As a publicist, it is my job to insert my clients into timely and trending topics of conversation. National holidays, such as the Fourth of July and Christmas, are an...
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Social marketing, often confused with social media marketing, is a marketing discipline that uses communications theories, behavioral economics, psychology, and neuroscience to develop programs, strategies, and campaigns that raise public...
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Facebook is a social media platform too big to ignore. In March, Facebook reported that there are over 1.94 billion monthly active Facebook users worldwide. Despite those numbers, it may...
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